Comments on: Jang News: Advertising vs User Experience

By: G.P.L

G.P.L — Sat, 27 Aug 2011 14:41:56 +0000

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By: Coby

Coby — Wed, 02 Mar 2011 14:37:05 +0000

I came here via your Custom Google Search Plug-in. I read some of your writings. Excellent.
I am from Tamilnadu State, India and I am a subscribed reader of the website http://www.nakkheeeran.com/. If anyone visited this website will see a face on the top right corner with really big mustache is the Editor of this website and weekly magazine. Initially he started Magazine and now his website is one of the big online news site in our state. There they placed 6 advertisement on the front page which in never distracting a visitor. Also they have subscription only news category placed at the bottom of the website. They are charging annual subscription charges which is ver affordable to a common man.
Maybe this Jang news website is not serious about making real money. By looking at the advertiser, advertisements and the way they placed it on the website, they could not make any big money on advertisements without visitor movement.

By: Aleem

Aleem — Thu, 11 Mar 2010 04:18:15 +0000

Good point Muzaffar. Good design is just common sense isn't it?

Instead of visiting jang.com.pk you now just visit jang.com.pk/jang because the front page is useless. That is exactly my point. But you found a good way to avoid the front page altogether and I am sure others will appreciate the suggestion. I wish avoiding junk on TV were just as easy.

But it begs the question: what is the point of having a front page in the first place if all readers are skipping it? It defies all common sense.

I would not enjoy my morning newspaper if its front page was full of ads and the actual news was on the second page. Jang's front page is even worse. A good bit of my time and bandwidth are wasted on loading a really big multimedia page full of ads.

But what's worse is that there is no easy way to bookmark the Taza Tareen page either. This is because http://jang.com.pk/jang redirects to http://jang.com.pk/jang/mar2010-daily/11-03-2010/index.html which makes no sense in bookmarking. If you could have a look at their Google Analytics, I am certain you would notice that most people end up coming to jang.com.pk and then click on through to the next page. How annoying for the poor readers!

The inside pages of the Jang website are also rife with their own set of problems but that criticism is for another day.

By: Muzaffar Ali

Muzaffar Ali — Sun, 28 Feb 2010 14:29:22 +0000

I think ppl visit taza tareen page more than there home page. there main content is on taza tareen page... i directly go on tazatareen page page and always get the latest news there, may be you forget to visit this page....

By: Obaid Ahmed

Obaid Ahmed — Tue, 09 Feb 2010 15:03:55 +0000

I was planning on reviewing Jang and few other newspaper websites in Pakistan. The problem is that they actually don't care about their readers. There is no "plan" on making website as a revenue source, rather it is treated as an extra "good-to-have" income.

I wonder if a good online-only newspaper from Pakistan would be able to generate decent revenue. Of course, they would have to have way better design sense than Dawn, Jang etc. :)

By: Aleem

Aleem — Tue, 09 Feb 2010 11:10:49 +0000

Thanks Caroline. Good luck with the launch!

By: Caroline Li

Caroline Li — Tue, 09 Feb 2010 02:50:06 +0000

Hey Aleem,

I like this post. My ad firm designs a lot of websites, but we've never approached a news website. But Earthwalkers is launching soon. I'll keep you updated. =)